Founded by Mack Dorval, in Raleigh–Durham.
A technical founder who ships production AI software — and leads every consulting engagement personally.
Built, not just advised
The practice stands on things you can check, not a résumé of adjectives.
We ship production AI software
Archetype Mirror is our own consumer AI product — live on iOS, Android, and the web. The consulting practice is run by someone who builds and ships, not only talks.
Hands-on with the tools
Day-to-day work with Claude, Claude Code, and MCP — the same stack we bring to client engagements.
We built our own tooling
The consulting practice runs on an internal toolkit and a structured training program we built ourselves.
Claude Partner Network Registered
A registered member of the Claude Partner Network on the Services Track.
Founder-led engagements
Mack personally leads every engagement — the discovery call, the assessment, and the decisions that shape what gets built. You work with the person accountable for the outcome, start to finish.
Credentialed independent professionals
Beyond the founder, we work with credentialed independent professionals — experts in their own fields — who are certifying through Anthropic Academy. As the practice grows, that bench grows with it, always under founder-led delivery.
What our Claude Partner Network standing means
We're precise about this, because you should be able to verify it.
Registered member, Claude Partner Network — Services Track
That gives us access to partner-dedicated training and resources. It's a registered standing, and we describe it exactly as it is.
Building toward Select
Our team is certifying through Anthropic Academy, and we're building toward Select. We'll say so only once we've earned it.
We ship software you can download today
Archetype Mirror is a live, in-market AI product. Based in Raleigh–Durham, North Carolina, the practice is run by the same person who built it.
Talk to the founder directly
No account team, no handoff. Book a discovery call and you're talking to Mack.
Book a 30-min discovery callWe reply within 24–48 hours.